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Upcycling challenge competition – Sewing for Pleasure

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Upcycling challenge offers sewing enthusiasts chance to win state of the art sewing machine at Sewing for Pleasure

Sewing for Pleasure/ Fashion & Embroidery/ Hobbycrafts – 16 – 19 March 2017

Cake International – 17 – 19 March 2017

Sewing for Pleasure returns to the NEC this March with an exciting competition for keen dress makers and sewing enthusiasts. ICHF Events has partnered with Korbond Group to challenge those with a love of upcycling to showcase their skills and imagination for the chance to win a Janome sewing machine worth £479 plus, a fantastic selection of sewing accessories worth £100. The winner will be announced at the show on 19th March 2017.

Jenniffer Taylor, contestant on The Great British Sewing Bee, who will be judging the upcycled entries said: “This is a great competition to showcase your creative sewing talent. Upcycling is a fantastic trend and its appeal is long-lasting. Over £140 million worth of clothing is discarded each year in the UK; upcycling is a brilliant way to breathe new life into an item and enjoy it for longer.”

Farah Farmah, Marketing Consultant Korbond Group said: “We are pleased to be sponsoring the Upcycling Creative Challenge as it fits very well with our Korbond Care & repair range which is widely available in the UK. We wish the very best of luck to all entrants and we are looking forward judging and showcasing the best upcycled creations at one of the biggest sewing shows in the UK.”

Those wishing to take part in the challenge, need to make one upcycled garment from two or more pieces of clothing, take ‘before’ and ‘after’ photos and submit them by 31st January 2017. The shortlisted garments will appear at Sewing for Pleasure where visitors to the show will vote for their favourite.

Over 30,000 visitors are expected to attend, Sewing For Pleasure, Fashion & Embroidery and Hobbycrafts at the NEC from 16th March with Cake International opening from 17th March. More than 400 top craft and cake exhibitors will be on hand with everything needed to create gorgeous garments from scratch. Visitors can also enjoy a host of exciting competition pieces, features, experts and inspiring catwalk shows.

ICHF Events are running several exciting competitions in the lead up to their hobbycraft, stitching, sewing and fashion shows this spring; to find out more and how to enter visit www.ichfevents.co.uk/competitions.php. From quilting to knitting, embroidery and fashion design, the competitions are an opportunity to showcase creativity and skill no matter what your crafting passion.

To find out more about the show visit www.ichfevents.co.uk; for further information about the competition visit: www.ichfevents.co.uk/competitions.


For press enquiries or if you would like to run a competition for this or any of the ICHF Events shows please contact Abigail Leighton-Boyce at One Voice Media: abigail@onevoicemedia.co.uk or 01392 278801.


Sewing for Pleasure, Fashion & Embroidery, Hobbycrafts and Cake International

NEC, Birmingham

16 – 19 March 2017 (Cake International 17 – 19 March only)

09.30 – 17.30 (Sun 17.00)


Ticket Prices:

Adult £12.00 advanced (£14.00 on the door)

Senior £11.00 advanced (£13.00 on the door)

2 Day: Adult £20.00 Senior £18.00 (Advance Only)

3 Day: Adult £25.00 Senior £23.00 (Advance Only)

Children free if accompanied by an adult with a valid ticket, otherwise £6.00

For more information or to book tickets please visit www.ichfevents.co.uk. Alternatively, phone the Ticket Hotline on 01425 277988.

Follow us on Twitter @thecraftshows @thecakeshows

Or find us on Facebook – Stitching, Sewing & Hobbycrafts Shows / Cake International

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